Jonathan exemplifies a new generation of British hairdressing, which sees expertise and energy combine with a fresh outlook on the changing hair and beauty landscape.

Jonathan is thrilled to announce his new role as Global Brand Ambassador for Fudge Professional, taking on a new challenge working hand in hand with the brand on the creative aspects of launches, campaigns, product development and education.

Jonathan has worked with a host of celebrities and his red-carpet styling is in A-list demand at major events in the media calendar including the BAFTAs, The BRIT Awards and the National Television Awards.

Editorially, Jonathan has styled hair shoots with the likes of ELLE and VOGUE, and has featured in trade press included Creative Head, Hair magazine Hairdressers Journal and Professional Hairdresser to name a few. He has worked with renowned photographer Rankin, and on multiple music video and music artist campaigns. Jonathan’s London Fashion Week credentials include collaborations with runway designers David Koma, Sass & Bide and Maria Grachvogel.

His charisma and confidence in media-facing roles come from a wealth of experience in television, with shows such as Celebrity Juice and This Morning and as part of the creative team on The X Factor, which all feature in Jonathan’s impressive repertoire.

Not forgetting his status within the highly competitive professional hairdressing sphere, Jonathan is repeatedly recognised with awards from key industry movers-and-shakers, such as Hair and Creative Head magazines, who crowned Jonathan as Best Men’s Hairdresser and Male Grooming Specialist, respectively.

Jonathan’s 12-year career has seen him work with household brands including L’Oréal, GHD and Schwarzkopf, holding positions as Artistic Director for Matrix, and ambassador for Biolage. These experiences have seen Jonathan carve a path as an industry leader, travelling

the globe to showcase his talent to thousands of hairdressers and in uencers, and educating his peers in numerous skills and techniques.